Marketing Manager & Interior Stylist

Blakely Interior Design • May 2019 - January 2025

Led the development and implementation of a multichannel strategy to drive awareness and growth, and position the brand as a sought-after design firm in the luxury market. 

• Developed the annual marketing plan based on data and ideal client profiles to exceed lead conversion goals, maximize revenue and achieve yearly growth.

• Established and maintained brand guidelines to ensure cohesive messaging and visuals across all materials, enhancing the firm’s identity.

• Designed, published and managed all content for social media, website, marketing collateral, email newsletters and advertisements.

• Wrote all creative copy for collateral, blog posts, press features and website.

• Collaborated with internal and external teams to support new marketing initiatives, including PR, marketing campaigns, content strategies, and events.

• Developed and implemented a lead generation strategy, focusing primarily on referrals, that drove a 70% increase in high-value, qualified leads over 12 months.

• Pitched stories and design expertise to regional and national outlets to secure press features. Notable placements included New England Home, Boston Design Guide, Apartment Therapy, Homes & Gardens, and Business of Home.

• Proactively identified new avenues to best allocate a 6-figure marketing budget based on company goals, yearly data, and desired audiences.  

• Produced multi-day project photoshoots by preparing shot lists, sourcing styling props and providing creative direction on set and throughout editing.

• Curated, procured and styled all accessories for 4-6 projects concurrently based on client wants, needs and budget to tie the final vision together beautifully and within budget.